Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of e-commerce businesses are turning to server-side tracking as a way to improve their data collection processes. While it requires much more technical knowledge than routine GTM and may introduce extra expenses, it can cause higher precision and even more trustworthy information
Pixel tracking utilizes an item of code to sign up conversions on your website. It's easy to set up and less susceptible to advertisement blockers.
1. Extra exact data
The conventional technique of tracking conversions on a site, utilizing pixels, is having problem with transforming internet browser personal privacy plans. This means that the data being sent to Google Ads, Facebook Business Manager and other platforms is less precise than it must be.
Server-side monitoring is an extra safe and secure alternative that aids to bypass these restrictions, as it's loaded from your own domain and treated as first-party code, meaning it's less likely to be affected by ad blockers or other safety and security steps. This offers much more precise data and a more complete picture of user journeys across channels.
In addition, this type of monitoring permits organizations to track conversions beyond the internet site, such as call and in-store brows through, which can be hard for pixel-based monitoring. This adaptability offers online marketers much more ownership over the data they send, and makes it easier to comply with numerous information legislations. It's likewise a great deal less susceptible to fraud, as it's harder for illegal stars to control the system by changing the postback URL.
2. Better control over information.
Server-side monitoring enables services to gather and enrich data prior to sending it to third-party analytics/advertising systems. This enhances data completeness and precision, which can aid marketing professionals make more informed marketing choices.
Typical pixel monitoring depends on JavaScript tracking codes that are placed in website site visitors' internet browsers. These tracking codes are typically blocked by ad blockers, which can cause information collection disruptions and incorrect outcomes. Server-side monitoring allows companies to bypass these limitations and give precise, consistent data that is much less vulnerable to interference.
This sort of monitoring also allows organizations to track conversions that occur outside of the website, like call and in-store purchases. This is important given that brand-new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a vital reason S2S is much more reliable for organizations seeking to adapt to these adjustments.
3. Less vulnerable to fraudulence
Server-side tracking makes it possible for services to manipulate information payloads before it gets to third party endpoints, boosting safety and privacy. This is specifically essential as different internet browsers and platforms significantly alter just how they manage cookies. For example, in iphone 14, Safari will only supply first-party cookie data and will certainly not enable conversion funnel optimization pixel-based tracking. Utilizing server-side tracking, you can bypass these constraints and continue to track conversions that took place outside of your internet site.
Furthermore, server-side tracking allows you to capture customer data straight on your own web servers. This eliminates dependancy on third parties, which can be vulnerable to breaches and personal privacy infractions.
A server-side radar is a set of guidelines that tells your internet site's server what occasions to tape. This data is after that sent out to analytics tools like Google Analytics and Facebook Business. It's likewise used to activate event-based ads, such as retargeting. On the other hand, pixel monitoring is an alternate approach that utilizes a tiny piece of code on your page to gather information from users.
4. Less complicated to execute
Server-side monitoring is a data collection procedure that happens on the web site's very own server, bypassing web internet browser limitations. This indicates that data gathered by the website/app is first sent out to the server where it's refined and then sent to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this technique is that it reduces the range of information management and provides companies much more control over transmission, making it usually more trustworthy. As a result, it's less vulnerable to data difficulties brought on by things like a damaged link or an active advertisement blocker being mounted.
With OWOX BI's Server-Side Tracking, your service can collect real-time conversion data similarly that you would certainly with pixels or a cookie, however this is after that passed straight to your marketing and advertising devices on the web server. This allows you to have even more exact data and assists make certain compliance with privacy laws such as GDPR. Moreover, it likewise stays clear of the tracking limitations enforced by internet browsers and ad blockers.